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...Swanberg's breakthrough with Alexander the Last was largely a result of a nationwide video-on-demand venture undertaken by distributor IFC Films. For several years now, the studio has programmed two separate on-demand initiatives that can be accessed by home viewers across the U.S. via their cable system's movies-on-demand platform. One venture, IFC in Theaters, reaches 55 million U.S. households, offering viewers the chance to buy and stream movies currently in limited theatrical release. Festival Direct, meanwhile, offers 37 million households six films a month that the studio has picked up from film festivals around...
...hard in the beginning to get filmmakers interested in this," says Ryan Werner, marketing head of IFC Films. "But as we've started working with filmmakers like Joe and with Steven Soderbergh, for Che, we've found that more artists are starting to realize the audience this approach can reach - the ability to be in front of this many eyeballs at the flip of a switch...
...with Alexander the Last, Swanberg and IFC Films set out to see if they could bridge this gulf. Under the old model, Swanberg would have taken the film to festivals to drum up interest among distributors and then waited a year or longer for a theatrical campaign to reach major cities. A few months later, the DVD would hit shelves in smaller markets. But with Alexander the Last, which opened in every major market via Festival Direct at midnight on Saturday - along with four other South by Southwest titles - Swanberg says he's eliminated the window between his festival screening...
There's another movie out Dec. 10 nationally on video-on-demand on IFC, Where God Left His Shoes. It's a very dramatic, sort of anti-Christmas movie, which is my favorite genre. (Laughs) Anything anti-. I'm anti-authority, anti-society, anti-social. It's about this Daddy who's a boxer. He loses his job during Christmas and he spends his time trying to get six jobs and he fails at all of them. [Writer/director Salvatore Stabile] raised a million dollars for the homeless with the movie. It won the Humanitas [Sundance Film Category] Award for writing...
...years ago, you hosted a screening at the IFC Center in New York City of Thunderbolt and Lightfoot, a buddy heist flick with Clint Eastwood and Jeff Bridges...