Word: ifcher
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...eating experience has so many different factors--smell, texture, taste and different combinations of all of those," says Nicole Ifcher, a marketing manager at Nestle. "If the idea doesn't resonate with consumers, they...
...candies have what manufacturers call play value. SweeTarts Gummy Bugs offer all the flavor punch of ordinary SweeTarts, with the added value of coming in insect shapes. "First you see all the colors running together on the candy, and that's a lot of fun," Nestle's Nicole Ifcher says. "Then you decide how you're going to eat it. Do you bite the head off? Then you put it in your mouth, and the sugar sanding signals something sour, but you have the chewy texture underneath...
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