Word: ifill
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Dates: during 2003-2003
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Elkann's duties now are centered at the company's investment group, IFIL, which has broadened its holdings to include banking, retail and ownership of Turin's soccer team, Juventus. But the core of the business is still cars, and that is where Elkann's mettle will be tested. Fiat saw its share of the Italian auto market fall from 60% to 39% in the late 1990s, before striking a stock-swap deal with General Motors in 2000. Fiat needs to reaffirm the brand at home and expand abroad. That was perhaps Gianni Agnelli's greatest achievement--and could...
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