Word: ifs
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Dates: during 1950-1959
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With a dozen first-class engineers, Ed Cole for four years designed and discarded scores of wooden mockups. He tried everything: front engine with front-wheel drive, front engine with rear-wheel drive, rear engine with front-wheel drive, but he always returned to rear engines with rear-wheel drive...
For another year Cole labored over his baby. Not only did he design thousands of parts, but he had to get cost estimates for each one from hundreds of suppliers -without springing the secret. His sales strategy was to outflank corporate channels, sell the small car directly to G.M.'...
"Listen!" Edward Nicholas Cole displayed his consuming love for cars-in a curious way-even as a farm boy back in compact Marne, Mich. (1959 pop. 300). At five, he hopped into the family's 1908 Buick, began toying with levers-and smashed it into a tree. He also...
For his job, Cole's salary and bonus approach $300,000. He likes to spend it, lives in a palatial $250,000 stone-and-glass lakeside house, dresses in hand-needled $175 suits that have fancy cuffs on the sleeves. With Wife Esther, Son David, 22 (an engineering student...
The break came as shortages were putting heavy pressure on management. In Peoria, Caterpillar (tractors and earth-moving equipment) announced layoffs of 11,500 men at three Illinois plants and in San Leandro, Calif. In General Motors' parts plants, there were widespread layoffs. The corporation also said that it...