Word: ifs
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Dates: during 1950-1959
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If all the Western correspondents kicked out of Iron Curtain countries on trumped-up charges of "false reporting" were laid end to end, the line might reach from Washington back to Moscow. Last week another free-world newsman got the boot -but with a rare compliment. Brusquely ordered to leave...
The Federal Trade Commission was harder to sway. Last May it ordered Drug Research to stop claiming that Regimen could cause the loss of a predetermined number of pounds. After the FTC order, CBS carried Regimen spots for 13 weeks last spring and summer, then shed them. NBC continued them...
Such plugs, even when they grow out of genuine comedy, bring payoffs (sometimes known as payola) of varying kinds; the My Sin plug reportedly was worth more than $1,000. Sometimes the payoff goes to the performers, but usually to writers or other employees of a show. Last week the...
Everybody's Doing It. The plug system is so well organized that there are lists setting out which firms pay what-and it would not be possible if U.S. business did not eagerly go along. Many a performer jokes about the practice. Arthur Godfrey slipped in a mention of...
Last week Bhengu was busy in Salisbury, Southern Rhodesia. Whites jam-packed Salisbury's Methodist Hall to hear him tell them, in precise English, what was wrong with white Christianity: "The greatest dangers in Africa today are Communism and Islam. Both offer the African equality. The churches are divided...