Word: ifs
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Dates: during 2000-2009
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6. Electronic Arts A company like EA, a videogame maker, is in a much more precarious position, since it actually makes a Tiger-branded product. The company's Tiger Woods PGA Tour golf game, which features a virtual Woods walloping 300-yd. drives, has been a popular franchise, generating more...
7. Upper Deck On Tuesday, in its first public statement since the scandal broke, Upper Deck, a trading-card and memorabilia company, said it is standing by Woods. "Tiger and his family have our full support," said Richard McWilliam, founder and CEO of Upper Deck. "We look forward to his...
Besides Nike, several other Woods sponsors may escape unscathed. Sure, the ugly headlines are a p.r. disaster. But who knows if any business will be materially impacted by the Woods scandal? Bottom line: sponsors shouldn't overreact. "You can't just look at today," says Ganis. "There's just so...
The Spatisserie's retro-Hollywood décor makes the experience all the more fabulous. It's appointed in ivory, lilac and coral hues, with leather chaise longues, wing chairs upholstered in silks and mohair, silvered mirrors, Art Deco chrome-and-perspex furnishings, and extraordinary flower displays. You don't...
The original pirates of the Caribbean were liars, cheats and thieves. But they could be trusted to pour a glass of rum the right way. Unlike many modern imbibers - who debase the sugarcane-based spirit with Coke, coconut cream or fruit juice - the bloodthirsty seafarers enjoyed their hooch neat. (Edward...