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Word: ifs (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

One advertiser - Dominos - pulled out, sending MTV's programming president Tony DiSanto on the defensive. He told The Hollywood Reporter that "We actually did pull the word 'guidos' from voiceover and descriptions of the show. However, if [the roommates] refer to themselves that way, we let that exist as is...

Author: /time Magazine | Title: Italian Americans and the G Word: Embrace or Reject? | 12/12/2009 | See Source »

A second reason ratings might not totally tank: fans will want to know what a tour without Tiger feels like. When Woods was hurt, people wouldn't watch, because they knew he'd be back eventually. What was the point? Now, what if he never comes back? That's the...

Author: /time Magazine | Title: Can Golf Survive Without Tiger Woods? | 12/12/2009 | See Source »

Under the much safer assumption that Woods does return, there's a more realistic question: What if he's not as good? It shouldn't be a shock if this whole ordeal saps Tiger's focus and mental acuity. What if he starts losing and our interest fades because, well...

Author: /time Magazine | Title: Can Golf Survive Without Tiger Woods? | 12/12/2009 | See Source »

According to a survey from the Argyle Executive Forum made public Friday, Dec. 12, 76% of marketers are saying they would cancel, reduce or suspend their business relationship with Woods if he were currently their celebrity endorser. After news of Tiger's intentions broke, AT&T, the golfer's bag...

Author: /time Magazine | Title: Can Golf Survive Without Tiger Woods? | 12/12/2009 | See Source »

Tricarico traces the mainstreaming of the term Guido to what he frames as a "moral panic" racing through the media in relation to a 1989 racial incident in the predominantly Italian neighborhood of Bensonhurst in Brooklyn. But he pinpoints the real birth of the Guido subculture to the 1970s. If...

Author: /time Magazine | Title: Italian Americans and the G Word: Embrace or Reject? | 12/12/2009 | See Source »

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