Word: ifs
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In the book you use milk as an example. When you walk into a corner store and you buy a gallon of milk, you hand your money over to the storekeeper and you walk away. You're trusting in the integrity of the storekeeper to deliver milk [that] is safe...
You talk about creating integrity systems. What are those? I use eBay as an example of how you can create integrity from scratch. If you played according to the rules - if you bought, if you sold exactly the products in the way that you said they were, if you handed...
What are the key components of creating an integrity system? I call it the DNA of integrity: Disclosure, Norms and Accountability. [By] disclosure I mean bringing the truth out into the open so people can make their own decisions. Norms [are] basic guidelines that are simple, easy to understand and...
I think there are two other factors I would include. One is a long-term view. [With] eBay, the potential for cheating was just enormous. What they did with their feedback system - where today buyers can rate sellers on how they behave - is that suddenly they brought sellers' behavior out...
A couple of years ago, a business-development guy at Bloomberg named Bo Moon was getting crushed in his fantasy-basketball league. So while commuting from New Jersey into Bloomberg's Manhattan offices, Moon and a car-pool colleague, Jay B. Lee, started wondering what would happen if the company...