Word: ifs
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That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune...
If history is any indication, marketers will keep getting more manipulative, and the storm of commercial noise will become more focused. Even then, there may be hope: Lindstrom's testing shows that people respond to a sound better when it's subtler. If nothing else, smart marketers may at least...
But genealogy fascinates everyone who is not in my family. PBS's new show Faces of America, hosted by Henry Louis Gates Jr., traces the lineage of Dr. Oz and Meryl Streep, while NBC's upcoming Who Do You Think You Are?, executive-produced by Friends actress Lisa Kudrow, seeks...
Kudrow, though, tried to convince me to care about my own past. "We always forget how important history is. It informs everything that happens after," she said. But my ancestors didn't seem to have those kinds of big, important stories. "What if you found out that one of them...
Carol was very excited that I was interested in our family's history, even if it was just because a former sitcom actress told me to be. And to my shock, she told me a fascinating story. My great-grandfather Reuben and his brother left Russia instead of serving in...