Word: ig
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Still, the evening’s focus fell on the honorees themselves—and their improbable accomplishments—divided into categories mimicking the real Nobel Prizes. Donald J. Smith and the late Frank J. Smith received the Ig Nobel in Engineering for patenting the bald-spot comb-over...
...ceremony—which has become an object of cultish delight for audience members—showcases a dizzying sequence of mock tributes and absurd skits, monitored by its mascot Ig: a bespectacled, nearly nude bald man painted silver from head to toe who wandered around carrying a flashlight. The evening also featured genuine Nobel Laureates. Harvard chemistry laureates Dudley R. Herschbach and William N. Lipscomb, as well as physiology or medicine laureate Richard Roberts, presided over the ceremony, leading everything from a can-can dance to a Karaoke rendition of “Can’t Take...
...Ig Nobel award in Chemistry went to the Coca-Cola Company of Great Britain, “for using advanced technology to convert liquid from the River Thames into Dasani, a transparent form of water, which for precautionary reasons has been made unavailable to customers.” No one from the company was present to acknowledge the award, but Hershbach used his chemical expertise to explain the magnitude of the achievement. Dasani, he said, had twice the legal limit of toxic bromates...
...Ig Nobel award for psychology went to Daniel Simons, from the University of Illinois at Urbana-Champaign, and Harvard’s own Christopher Chabris. Their study, “Gorillas in Our Midst”—performed at Harvard—showed that people who selectively focused on one thing often overlooked normally conspicuous surroundings, including men in gorilla suits...
Simons, who has followed the Ig Nobels for several years, says the dubious honor came as a pleasant surprise for research he completed six years ago. “I was really excited,” he said. “I like the idea of science being fun as well as informative...