Word: igerant
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Dates: during 2000-2009
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...Iger proved he is a shrewd operator early on. The day he was named CEO in the spring of 2005, he spoke to Steve Jobs, the Apple Computer and Pixar Animation chief executive whose stormy relationship with Eisner led him to court new production and distribution partners for Pixar's films. By the time Iger officially took over in October of that year, he and Jobs had mopped up the bad blood and discussed ways of adopting the iTunes model for selling video. They shook hands two weeks later on a pioneering deal to sell ABC programs on the video...
...solution to a dilemma facing every entertainment company in the digital age: Will the content companies (movie studios and TV producers) rule the day, or will the distribution channels (cable companies and devicemakers) prove more powerful? The deal with Apple gives Disney a strong presence on both sides. But Iger hopes to go much further--he wants Disney and Pixar characters and programs on the screens of every type of electronic gadget imaginable. "More and more people are using this technology to do all sorts of things," he says. "We need to be in the digital space at a much...
...living room, Iger saw the way the world was changing. "My two sons, who are 4 and 8, were turning more and more to the computer--rather than the TV, DVD or the video-game console--as their primary form of entertainment," he says. Iger, a longtime technophile, prefers viewing early cuts of his studios' movies and TV shows on the 30-in. cinema-display computer screen on his credenza, not the 50-in. flat-screen television nearby. "The question became, 'What are we as a company going to do about this trend?'" he says. "You can't stand...
...ESPN and Disney Channel sites also dreamed up derivative content based on the TV networks' programming, including live webcasts of stage concerts by the cast of High School Musical and interactive podcasts for devotees of Lost. "The Internet is not just an information, communication and commercial medium anymore," Iger says. "It's now an entertainment medium, and so it's essential for us to find ways to use it to deliver our branded products and programs...
...strategic goals are revamping Disney's business, Iger's loose-reins management style is breathing some air into the corporate culture. He abolished the Politburo-like strategic-planning unit that was created and run by Eisner, and encourages senior executives to be more entrepreneurial. Iger tapped Anne Sweeney, who runs Disney's television group, to negotiate the iPod deal with Apple and gave her the autonomy to close it in three days. While the Internet group rebuilt the Disney website, Iger made himself available as a sounding board but left them alone--until the one night when he personally delivered...