Word: igleheart
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Dates: during 1950-1959
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...Mich, before he died in 1914. Later, under President Colby Chester and Chairman E. F. Hutton (who married Post's daughter Marjorie), the company diversified so fast by buying up other companies that the big shopping bag was renamed General Foods. As it continued to grow under Austin Igleheart, who had joined Postum in 1926 when it purchased his family-run company (Swans Down cake flour), and Clarence Francis, the emphasis in the food business moved more and more from manufacturing to marketing. Thus, when Francis moved up to chairman in 1954, the presidency went to Marketing Expert Mortimer...
...Charles G. Mortimer, 53, moved up from executive vice president to president of General Foods Corp., largest U.S. maker of packaged foods (Birds Eye, Maxwell House, Jell-0, Swans Down, Baker's Chocolate, Gaines Dog Food, etc.). He succeeds Austin S. Igleheart, who became board chairman. A onetime adman, Mortimer discovered one day that Postum Co. (predecessor of General Foods) had just bought Sanka and, "with only a phone call," had canceled his profitable Sanka account, handed it over to a rival agency. Later the company saw the mistake and in 1928 hired him as Sanka's advertising...
...After ten years as boss of General Foods Corp., largest U.S. maker of packaged foods (fiscal 1953 sales: $701.1 million), Chairman Clarence Francis, 64, prepared to retire next March by handing over the reins as chief executive officer to Austin Smith Igleheart, 63, who started with General Foods in 1926, when it bought out his family's milling business, has been president since...
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