Word: igor
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Anything can still happen in America. Less than ten years ago, slight, pompadoured little Igor Loiewski-Cassini landed in the U.S. with only $10, a hint of a titled past, and a lean & hungry look. By last week, at 30, as the new "Cholly Knickerbocker" of Hearst's New York Journal-American, he had reached the peak in his peculiar field...
...field was society gossip. Igor's most famous predecessor, the late Maury Henry Biddle Paul, made $100,000 a year out of writing, in his own brand of pink perfume, about the half-world of Manhattan's cafe society for 60 U.S. papers. Igor Cassini hopes to do even better: he will concentrate on what he thinks is the International Smart Set; his ambition is worldwide syndication...
Spicy Little Column. Igor's distant alliance with nobility, which he makes much of, comes from being grandson of Count Arthur Cassini, once the Tsar's Ambassador to the U.S. Igor was born in Sevastopol, grew up (after the revolution) in Denmark, Switzerland, Italy. At 21 he came to the U.S. to coach tennis at the University of Georgia, went back to get his brother, Oleg, a nubile young man. Oleg's marriages, to date: with Million-heiress Merry Fahrney, Cinemactress Gene Tierney. Igor covered sports and read proof for an Italian paper in New York, wrote...
Cassini was drafted in October 1943 just after he had signed a contract to-become Cholly Knickerbocker. Bootsie kept Igor's old Washington column going while her husband, a sergeant on Stars & Stripes, became a pal of socialite colonels and generals in England and France...
...Igor has adopted Maury Paul's tried & true formulas: no drinking on the job; plenty of references to favorite people (like Pat Di Cicco and the Plaza Hotel's Colonel Serge Obolensky); a few good feuds, a generous salting of his copy with such phrases-some of them borrowed from other chefs-as snobility, cafelegant, upperclawss, Longuyland, the Rarefied Set. He also leased an apartment on Manhattan's upper East Side (Maury Paul said a good address made all the difference). And one thing more: "I think it is very important," he said, "not to develop...