Word: ike
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Dates: during 1980-1989
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DIED. Malcolm Moos, 65, versatile scholar and political scientist who, as President Dwight Eisenhower's chief speechwriter, helped to coin the expression "militaryindustrial complex" in Ike's farewell address; of an apparent heart attack; at Ten Mile Lake, Minn. A prolific author (Politics, Presidents and Coattails and The Republicans: A History of the Party), Moos served as president of the University of Minnesota during the 1960s...
...emotional quick-fix--surfaced. From the outset their comforts were saccharine, but satisfying, palliatives. For the first time, America was united in common activities, tastes, and beliefs, though no one derived any real benefit at all. Half-mockingly, Trow pinpoints the appearance of the slogan, "I Like Ike," as the moment of change in history...
...phrase "I Like Ike," the power shifted. It shifted from General Eisenhower to someone called Ike, who embodied certain aspects of General Eisenhower and certain aspects of affection for General Eisenhower. Then it shifted again. From "Ike" you could see certain aspects of General Eisenhower, From "like," all you could see was other Americans engaged in a process resembling the process of intimacy. This was a comfort...
...wonder if the success of the transaction, the apparent (if usually silent) satisfaction of the consumers, does not suggest a widespread desire for this culture of agreement. That assumption is substantial and sadly pessimistic. But it is hard to believe that human nature changed when the slogan "I Like Ike" appeared. More likely, technology's ability to pump a steady stream of "comfort" into every home rocketed. If that is the case, maybe Johnny Carson and People provide an opiate for the masses which masses don't wholly despise...
...figures clear themselves with public opinion before being restored to favor-goes back to Dwight Eisenhower. Nixon's was the first such trial by television, which took place 20 years earlier than Nixon's greater trials in Watergate. In 1952 he saved himself from being dropped as Ike's running mate by making his maudlin Checkers speech. Nixon had one decided advantage over Allen. He persuaded the Republican Party to buy half an hour of prime television time, where he could make his pitch uninterrupted by hectoring reporters. For Allen to plead his case before...