Word: ike
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...little history. Appearing on a CBS television program, he proved himself the best campaigner yet on the newest communications medium to reach into the U.S. home. His big, square-cut Scandinavian face was etched handsomely on the screen." Editor Henry Luce seemed rather partial to General Dwight Eisenhower, despite Ike's refusal to run; TIME called him "the people's first choice" and lauded his firm stance against the G.O.P.'s isolationist wing. (A few weeks later, TIME reported that many wanted him as the Democratic nominee over Harry Truman...
...replied, "I made two, and they're both sitting on the Supreme Court"--implying that the court mysteriously reshapes the views of those who ascend to it. But that idea doesn't withstand scrutiny, says Harold Spaeth, a Michigan State professor who has spent 40 years demystifying the court. Ike's nominations of Earl Warren and William Brennan were political deals, designed to shore up his support in California and New Jersey and made without regard for ideology, "so it's no wonder they didn't vote the way he liked," says Spaeth. "Presidents who are more careful get more...
...Ike himself, in 1952, did represent a definite change after Democratic rule stretching back to the first inauguration of Franklin Roosevelt in 1933. But the election of 1952 was mostly a mandate for Ike, not for the Republican way of life. Besides, before Eisenhower declared himself to be a Republican, the Democrats had hoped he would be their presidential candidate. If Ike had run as a Democrat and (inevitably) won, would that have been interpreted as a verdict for change...
...families of G.I.s killed in the European theater. (It was a chore we'll be reminded of again next month, when the National D-Day Museum opens in New Orleans.) To soothe the pain of the bureaucratic task of signing these starkly official government letters--casualty certificates, really--Ike turned to the classics of war poetry, from Homer to Siegfried Sassoon...
Nearly 50 years later, "I Like Ike" is still indelibly linked to Eisenhower's presidential campaign. The slogans of today's White House hopefuls are not nearly so distinctive. Try to guess which of the three options is a candidate's campaign slogan, a current movie tag line or a corporate catchphrase...