Word: ikea
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Dates: during 2000-2009
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Blocking out a section of the store is just the beginning. Retailers are reaching out to today's college crowd where they know kids pay attention. Ikea, for instance, sent out half a million e-mails to incoming freshman and then showed up on a couple of dozen college campuses to hand out mock financial-aid forms with an invitation to cut the high cost of college by buying at Ikea. Bed Bath & Beyond offers college-bound shoppers a handy checklist that reminds students not to forget, among other things, the toaster oven, popcorn maker, snack table, blender and, that...
Retailers, never shy about hyping a reason to spend more money on more stuff, are falling over themselves to appeal to the new dorm-room demographic. In the past few years, big players such as Wal-Mart, Target, Kmart, Ikea, the Container Store, Bed Bath & Beyond and Linens 'n Things have been breaking out big chunks of floor space from July to early September for departments with cute names like Destination Dorm. They have been plying college-bound kids (and their parents) with targeted catalogs and emails, setting up gift registries, giving student discounts, even accosting kids on campus with...
...Number of people killed in a stampede at an Ikea store in Saudi Arabia that was giving out $150 vouchers...
...Drastic Plastic Credit card users at IKEA's British stores will face a $1.25 surcharge. The retailer says passing on the fees it pays VISA and Mastercard helps keep prices...
...year, the new CEO, Anders Moberg, faced a storm of criticism over his guaranteed $1.68 million bonus for each of his first two years. That was on top of a $1.68 million salary and stock options as well as a hefty exit package. Moberg, a Swede who formerly ran Ikea, eventually agreed to take a lower salary and link his bonus to the firm's performance. At Germany's Bertelsmann, one of the first moves by Gunter Thielen when he took over in August 2002 was to abolish the office of the chairman and the post of chief operating officer...