Word: ikea
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...that's personally rewarding. Why crank out dinner alone when you can whip up something delicious and make new friends? Inviting consumers to join an in-store social network is proving so appealing that meal-assembly kitchens are popping up across the country. Corporate giants such as Nokia and Ikea are also creating retail communities, offering shoppers services and entertainment that mesh into their lives, at times blurring the boundaries between retail and reality...
Swedish furniture giant Ikea has done just that, launching a division called the Small Biz Network to accommodate entrepreneurs starting ventures. A quarterly electronic newsletter invites small-business owners into a local Ikea store for a networking event. Brands that encourage consumers to join their retail communities are hoping for a greater degree of customer loyalty in return. For many, it's too early to predict results, but when asked if she would try out any of the other assembly-meal places opening up around town, Feldpausch replied, "I would feel disloyal if I were to go to another...
...looking for an additional mattress or a larger replacement. “People are definitely more desperate for double beds lately,” Chelsey J. Forbess ’07 said. Patricia G. Pepper, the Currier House assistant to the Masters, has planned a group trip to Ikea for Currier residents, but she said the trip has nothing to do with mattress concerns. “We are sponsoring a trip to Ikea and if students want to get a mattress there that’s great, but they’re not connected,” Pepper said...
...Next door at Y-dress?, tel: (32-2) 502 6981, ydress.com, Swedish-bred Aleksandra Paszkowska pays homage to IKEA with her flat-pack Instant Princess and Emergency Wedding Dresses, which both come with pop-up crinolines in an easy-carry...
...pink ribbons, designer Aurore Jean makes sexy, one-off 1950s-inspired pieces. Ribbons, bows and lingerie feature in her skirts, catsuits and baby-doll tops, and handmade corsets are her speciality. Next door at Y-dress?, tel: (32-2) 502 6981, ydress.com, Swedish-bred Aleksandra Paszkowska pays homage to IKEA with her flat-pack Instant Princess and Emergency Wedding Dresses, which both come with pop-up crinolines in an easy-carry bag. At No. 18 Rue des Chartreux, Shampoo & Conditioner, tel: (32-2) 511 0777, is the creative lab of young designers Aude de Wolf and Vanessa Vukicevic who draw...