Word: ikea
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...machine-woven carpets in the world. From a string of factories in the industrial 10th of Ramadan City, 34 miles northeast of Cairo, Oriental Weavers ships 70 million sq. ft. of carpets a year, yielding $280 million in revenues. Its customers include such retailers as Wal-Mart, Home Depot, Ikea and Carrefour. With 63% of the shares held by the Khamis family, the firm has a capitalization of $600 million...
...Ford Escape SUVs. Also available are high-end vehicles like the Mini Cooper and BMW 325i, and soon, the BMW 5 Series. The cars can be found scattered around cities like Boston and San Francisco, or in places like New York state commuter rail stations, Washington Metro stations, or Ikea stores, some of which reserve parking spots for Zipcars...
...transformative, and once you look for examples you start seeing them everywhere. When Apple launched iTunes and the iPod it had no idea that podcasting would be a big deal. It took the rest of us to tell Apple what its product was for. Companies as diverse as Lego, Ikea and BMW are getting in on this action. And it exists in the cultural realm too. Look at websites like YouTube, or Google Video. Anybody anywhere can upload his or her little three-minute movies, and the best ones bubble to the top. Who knows what unheralded, unagented Soderbergh will...
...same time. If you need a new computer, you go to the Apple store. And, incidentally, the folks at Apple have made it incredibly easy to hang out there for a while, maybe buy some more stuff and then come back, again and again. At a recent meeting with Ikea executives from Sweden, I was surprised to learn that consumers of the brand's small-office products like to hold impromptu meetings in the store displays. Every day seems to bring a new twist on the fundamental habit of consumption: there are pop-up stores, mobile stores, automated stores...
...original Segways at the "Googleplex" headquarters in Mountain View have become iconic. There is also a sand-volleyball court, a pair of heated lap pools and, for some reason, a ball pit with dozens of brightly colored plastic balls, like the one you throw the kids into at Ikea. The dress code? "You have to wear something," says Schmidt. And even he can't explain the (phoneless) London-style phone booth that stands in one hallway--"Who bought that?!" he wonders aloud, sounding like the sole sane person in a loony bin. Above all, there is Google's fetishistic devotion...