Word: ikea
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SUSTAINABLE Innovative companies like the wildly successful organic-food chain Whole Foods Market and the Swedish mass-market furniture retailer Ikea have helped introduce the idea of sustainable lifestyle to the contemporary culture. Now Whole Foods has built a 2,000-sq.-ft. lifestyle store in West Hollywood out of sustainable and environmentally friendly materials, and the company even uses reclaimed and reused furniture for displays. For its recent PS collection, Ikea asked 28 designers to think up ingenious ways to use such recycled materials as wood and plastic to create new home-décor products like the Ellan rocking...
...Double-Duty Decoration When Swedish furniture giant Ikea asked 28 designers to come up with new products, they produced all kinds of ideas, including the ultimate couch-potato pillow, above. Designer Maria Vinka was inspired by the idea of burying her feet in a pile of pillows to keep them warm. Just don't jump up to answer the phone...
...being fashionably customized. Dutch design company Bugaboo is introducing a line of limited-edition strollers by Dutch fashion designers. The first edition, by Bas Kosters, comes in a series of 1,000. At $1,950 apiece, it's like buying art. bugaboo-by.com Double-Duty Decoration When Swedish furniture giant Ikea asked 28 designers to come up with new products, they produced all kinds of ideas, including the ultimate couch-potato pillow. Designer Maria Vinka was inspired by the idea of burying her feet in a pile of pillows to keep them warm. Just don't jump up to answer...
...took her white male bosses aback. Other minorities who worked there suggested that she "lie low, not make any waves," says Braxton. "I'm outspoken. I'm passionate. I didn't want to have to change that." She left the think tank and became a community-outreach supervisor at Ikea, where she says she feels her style of communicating is embraced...
When Swedish furniture giant Ikea asked 28 designers to come up with new products, they produced all kinds of ideas, including the ultimate couch-potato pillow, above. Designer Maria Vinka was inspired by the idea of burying her feet in a pile of pillows to keep them warm. Just don't jump up to answer the phone...