Word: ikea
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...what has been the biggest challenge for IKEA? To get Americans to lower their ceilings. When we came here 20 years ago, our ready-made curtains were too short. You've obviously fixed that problem. Any others? Our competitors have become more and more clever. Last year IKEA opened nine stores in the U.S. and Canada . I believe it is too many. For me, a store is a living thing. It must be developed all the time. What's happening globally? We're starting in Russia with huge dreams. We have four stores and a shopping center...
...IKEA, the Swedish home-furnishings giant, is in expansion mode, especially in the U.S. and Russia. Although he is retired, IKEA's founder, Ingvar Kamprad, 78, regularly visits some of the chain's 204 stores in 33 countries. Last month, he talked with TIME's DODY TSIANTAR in the restaurant of the Elizabeth, N.J., store. Some excerpts...
TIME: In the U.S., what has been the biggest challenge for IKEA...
KAMPRAD: Our competitors have become more and more clever. Last year IKEA opened nine stores in the U.S. and Canada. I believe it is too many. For me, a store is a living thing. It must be developed all the time...
TIME: Are the products at IKEA the same everywhere...