Word: ikea
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...shows, hurdles are there to be leaped. Along with the German automaker last year, Ikea, Nestle, Caterpillar, Lucent Technologies, Ford Motor Co., Gillette and Philip Morris quietly added to their investments--nearly all built production plants with local partners, pouring more than half a billion dollars in direct foreign investment into Russia. In all cases, investors have developed a range of protection plans to help ensure that they prosper, even if that word is somewhat loosely defined...
...just didn't want to sit in on any more screaming matches," says one), while the real sharks, believing themselves invulnerable because of their vast wealth, continued to swim the halls in Dulles. The piped-in music may be the Eagles, and the furnishings may look as if the Ikea catalog had been redesigned by Antonio Gaudi, but deep down, AOL is about as New Age touchy-feely as a hammerlock. Sure, it used to be "ponytails, tattoos and surfboards," recalls Mark Walsh, a former senior vice president of AOL who now runs the business-to-business e-commerce site...
LIGHT IT UP When you think of halogen bulbs, those omnipresent black floor lamps from Ikea may come to mind. But a new bulb from Philips will turn any fixture into a gale-force illuminator for $5.99. Halogena is the size of an ordinary incandescent but so intensely bright that Philips had to turn down the wattage from 75 to 40 for those bulbs that will take a star turn lighting the fabled Times Square ball on New Year...
...effects of yuppie angst on the rest of the world-that post-yuppie generation bit by their own species of the Y2Kare bug. Just as middle-management yupsters lashed out against the oppressive ineffectuality of upper management, so too did young up-and-comer twentysomethings feel oppressed by the IKEA angst of their yuppie superiors. Darwin would have had a field day-suddenly angst is an inheritable trait, passed on from one generation of the urbanite species to the next. Unlike their forefather-oppressors, however, the post-yuppies had no outlet for their angst. They couldn't claim a cultural...
...same self-referential tricks as Smith's movies as an antidote to the violence of yuppie angst. The Clockwork Orange-esque rejoicing in mayhem that characterizes so much of the movie is contrasted with its many self-referential moments (without giving too much away...): the bizarre walk through the IKEA catalog; the moment when movie projectionist Tyler Durden, discussing the "change filmstrip" blip that appears on movie screens, points to the one on the screen of the movie he is in; and a final revelation about the relationship between Durden and the narrator. Unfortunately, these po-mo asides...