Word: ikea
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Thumbing through his local Swedish newspaper, Göteborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn't that the Grevbäck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company's 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. "I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea...
...YORK, N.Y. — In Red Hook, Brooklyn, where crumbling warehouses butt up against a shiny new Ikea, summer weekends mean huaraches and hipsters. Every Saturday and Sunday, a band of pan-Latin food carts flank the edges of the neighborhood soccer fields, serving dishes like the Mexican cornmeal huarache, and bringing with them a crowd eager for gustatory experience...
...Discount Culture, Shell argues that our never-ending pursuit of cheap has blighted our landscape, depressed working wages and (yes) contributed to the global financial meltdown. Shell talked to TIME about the problem with bargain goods, how to stop yourself from buying something you don't need and why Ikea is the least sustainable company on the planet. (See the top 10 worst fast-food meals...
...argue in your book that the so-called "age of cheap" is unsustainable. Right. It's a short-term fix. I talk about Ikea being the least sustainable company on the planet. That's a quote, I didn't say that. But the reason is that they rely on consumers to carry huge costs for the company. (Read "Wal-Mart vs. Target: No Contest in the Recession...
...their defense, they seem like very nice people. They are. The Ikea people I met in Sweden are the nicest people you can imagine, but they were also like a cult. Their allegiance to Ikea was just beyond belief, to the point where they weren't really thinking about what their day-to-day activities meant. They design to price: they set the price first and then do what they need to do to keep the price where it is. So whether it's a 50-cent coffee mug or a $100 table, they do what they need...