Word: imac
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Dates: during 1990-1999
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...this his closest partner is Jonathan Ive, whose much lauded industrial-design team defined the new Apple by creating the smash-hit candy-colored iMac. "We work together as designers work together," says Ive. "We move from talking about overall goals and visions for a product to talking about how pieces of plastic are manufactured, how labels are designed...
...Jobs thinks that same guy wants his iMac to play DVDs and edit digital videos. Jobs has a long history of divining the high-tech future, often recognizing it in technology other people invented: the mouse. The visual desktop. The laser printer. Rainbow-hued PCs. The wireless laptop. Now, years before most people have even heard of broadband Internet access, Jobs has bet the farm on the convergence of his two companies' products. Digital video, he proclaimed at the iMac launch last week, is "the next big thing...
...thought the original iMac looked cool when it was introduced last fall, wait until you see version 2. Nothing I've had in my office during the past few years--from the self-feeding cat orb to the lawnmower-shaped robot--has elicited so many oohs and ahs as the iMac DV Special Edition ($1,499) that now sits on my desk top. Perhaps it's the classy "graphite" color or the clear plastic casing that lets you ogle its innards. Or maybe it's that the iMac looks like the slightly upturned nose cone of a space shuttle. With...
...software side, Apple includes its new iMovie, a consumer-oriented program for editing digital video. You can plug your digital camera right into the iMac, add sound tracks, titles, music and special effects and edit away. Also, starting next week, the machine will ship with Apple's latest operating system, 9.0, which offers too many new features to list here. My favorite: a speech-pattern security system to keep interlopers off your machine...
...what's not to like? Apple's iMac is supposedly so well engineered it doesn't need a cooling fan, and the silence truly is golden. But run your hand across the top and it feels, well, hot. Apple swears that the heat--the mortal enemy of microcircuitry--won't fry the computer over time, but it makes me nervous. Also, although the lozenge-shaped mouse has been redesigned somewhat, it's still way too small and has got to go. Fortunately, you can swap it for something more ergonomic. The only real problem with the Mac, frankly, is finding...