Word: imac
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Dates: during 1990-1999
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...Newton palmtop and the Claris software subsidiary and replacing the bewildering tangle of product lines (raise your hand if you know the difference between the PowerBook 3400c/180 and the PowerBook 1400cs/166) with just four: the G3 desktop and laptop machines for the Mac-friendly publishing and graphics communities; the iMac desktop consumer machine; and the last pillar of Jobs' four-prong strategy, the consumer laptop iBook...
...tangerine or blueberry, comes the iBook, Apple's "iMac to go," a clamshell-shaped laptop that promises to do for the portable market what iMac did for the desktop--sell like crazy and leave the rest of the industry playing catch-up. The iBook, available this September, morphs iMac's elegant, curvilinear design and Life Savers colors into an affordable portable (see chart) with a bunch of minor innovations and one major one: AirPort, a PC version of the cordless phone. AirPort's snap-in card and UFO-shaped "base station" (a $400 optional package) allow up to 10 users...
...their best (which, until the iMac, hasn't been all that often), Apple products dazzle by giving us what we didn't know we wanted but suddenly can't live without. This fall we'll learn whether America's been yearning for a blueberry laptop built of bulletproof polycarbonate plastic (to make it, Ive explains, "rugged, robust, structural") and co-molded rubber (to make it "compliant, yielding, human"). And a little foldout handle. And a sleep light that throbs like a heartbeat. And a sleek, round charger whose cord rolls up like...
...Apple. Daewoo Telecom's Future Power, for example, unveiled an all-in-one Windows PC called the E-Power that comes in five flavors, er, colors--amethyst, ruby, topaz, emerald and sapphire. Bad news for Steve Jobs: E-Power will ship at about two-thirds the price of the iMac...
...recent success of the iMAC shows, there's little can be said certainly about the future of high-tech business...