Word: imac
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...market share “or die.” Its new operating system, OS X, is the sleekest, most stable, most intuitive consumer OS ever made. Every reviewer in the computer trade press swoons over its hardware—the iBook, the Titanium PowerBook, and especially the new iMac. And its software strategy, built around the Macintosh as a “digital hub,” has produced a string of successful, free multimedia applications like iTunes and iPhoto. The result: despite a meager market share of 4.5 percent, Apple, like Dell, actually made a profit selling...
...instance, iPhoto, a program for handling those digital pictures, is superior to anything else out there for the amateur. How? When you connect your camera to the iMac, archiving pictures happens automatically--the pictures are uploaded and organized by "roll" and archived together as thumbnail images laid out on one endlessly scrolling digital contact sheet. A slider on the side of the contact sheet lets you instantly enlarge and examine hundreds of pictures at a glance, the better to find the one you're hunting for. This works far better than the PC alternative, which would have you manually labeling...
Manipulating video--distilling those 90-min. tapes of mind-numbing music recitals and awards banquets into amusing, fast-moving 3-min. shorts--is almost as simple on the new iMac, which features a fast G4 chip, just like Apple's top-of-the-line machines. When you're done creating your masterpiece (with iMovie), you can copy it onto a DVD (with iDVD, of course). A DVD burner is squeezed into the high-end $1,800 model. While it's hard to come up with a perfect Apple-to-PC comparison, a top-of-the-line Dell Dimension 8200, with...
...original iMac did bring converts into the Apple tent. Besides, if all goes according to plan, merely by surviving Apple could grow into other areas. Jobs believes the shake-out in the computer industry will result in Apple's being one of four computer makers left standing. The other three? Compaq and/or Hewlett Packard, Dell and Sony. The rival he's pursuing most aggressively is Sony, which not only makes stylish computers ("They copy us like crazy!") but also makes plenty of digital lifestyle products. "I would rather compete with Sony than compete in another product category with Microsoft...
JOSH QUITTNER, a longtime observer of Steve Jobs and Apple, found himself once again in the glow of the infamous Jobs "reality distortion field" while reporting this week's cover story. Quittner's take: So what if you don't have a Mac? Pay attention to this new iMac, the heart of Apple's "digital hub" idea, because what Steve Jobs does is often the shape of things to come. Talk with Josh about the new iMac and the future of Apple on Thursday...