Word: imac
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...fatal in the fast-moving computer business. And Jobs, a perfectionist when he settles on a project, tends to get his ideas from his gut rather than, say, focus groups. Some analysts argue that Apple should abandon innovation in favor of building a cheaper box; a $500 iMac would fit the bill. Others say the company should have pursued the post-PC dream and started turning out Internet appliances, tablet PCs or personal digital assistants, as competitors have done. Instead, Jobs' gut tells him that the PC isn't dead at all. It tells him, in fact, that what people...
...people say this trait is pathological, a sign of his control-freak perfectionism or his inability to let go. "It's happened on every Pixar movie," Jobs confesses. It's also what he did when Ive presented him with a plastic model of what was to be the new iMac. It looked like the old iMac on a no-carb diet, a leaner iMac in the Zone. "There was nothing wrong with it," recalls Jobs. "It was fine. Really, it was fine." He hated...
Rather than give his O.K., he went home from work early that day and summoned Ive, the amiable genius who also designed the original iMac, the other-worldly iPod music player, the lightweight but heavy-duty titanium PowerBook and the ice-cube-inspired Cube desktop, to name but a few of his greatest hits. As they walked through the quarter-acre vegetable garden and apricot grove of Jobs' wife Laurene, Jobs sketched out the Platonic ideal for the new machine. "Each element has to be true to itself," Jobs told Ive. "Why have a flat display if you're going...
...people. But Ive synchs with Jobs, readily playing Sullivan to his Gilbert. Ive, the son of a silversmith, likes to talk about industrial design "as product narrative. My view is that surfaces and materials and finishes and product architecture are about telling a bigger story." The story the new iMac wanted to tell, he says, was about a flat display so light, fluid and free that it could almost fly away...
...iMac functions as well as it's supposed to, it will simplify your digital life like no other machine can. You can buy a PC with a flat-panel display and a built-in DVD burner for around $1,800, the same as the equivalent iMac. But it won't work as well. In part, that's because Apple gives away a number of core programs (iTunes, iMovie, iDVD and, starting this week, iPhoto) that allow you to control your creative life. They do what other PC software does. But they do it better...