Word: imac
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...overstating it a lot. But it's hard to remain impassive when you're sitting within the reality-distortion field that surrounds Apple's evangelical CEO when he's obsessing about the dazzling, never-seen-anything-like-it, ultra-top secret computer perched before him. This is the new iMac, the long-awaited successor to the best-selling, candy-colored, all-in-one computer that revived Apple's consumer sales and signaled that the boss and co-founder was back and badder than ever. This new iMac, Jobs says, "is the best thing we've ever done...
...iMac, which TIME took for an exclusive test run recently and which will be unveiled at the annual Macworld convention in San Francisco this week, could be just the thing. Like many PCs today, the new iMac is built around a flat-panel display. But instead of taking up precious desk space like a typical flat monitor, the iMac's 15-in. screen floats in the air, attached to a jointed, chrome-pipe neck. It's also rimmed by a "halo," a translucent plastic frame that makes you want to pull it toward you--or push...
...make Apple's fortunes grow? The original iMac, which launched in May 1998, sparked a 400% Apple-stock surge during the next two years, and has sold more than 6 million units. It was also Jobs' first home run since his return to the company the previous year after 12 years in exile. Now that Apple's stock has fallen back to earth and retail stores are clamoring for something new to stimulate sales, Jobs needs to swing for the fences again...
EXPENSIVE $399 APPLE IPOD Once again, the folks who brought us the iMac have seized the design-and-engineering high ground. The elegant, stunningly easy-to-use iPod is the size of a deck of cards yet can hold 1,000 songs. Apple can't say if or when it will let Windows users join the fun. www.apple.com/ipod...
...owning majority, however, you're out of luck--for now. Jobs has not ruled out producing Windows-compatible versions of iPod, but making tools for operating systems other than his own has never been his style. Better to hope iPod shakes up the MP3 industry the way the iMac shook up the makers of boxy beige PCs. There will probably be lots of generic cut-price, cross-platform knock-offs of the iPod by Christmas...