Word: imac
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...side--looked at first like another computing coup for chairman Steve Jobs, but it never quite caught on. It was too expensive (about $1,300) and too low powered, and users complained that its touch-sensitive power switch caused unintentional shutdowns. At least we still have the flower-power iMac...
Problem No. 2 is price. The current model costs between $5,000 and $6,000, far too much for a personal computer no matter how high the cool factor. The thing is, the MA-IV isn't meant to replace your trusty iMac: it is an industrial tool. Xybernaut sells these machines - a few hundred, thus far - to companies that have a large, widely dispersed maintenance staff. Bell Canada's workers, for instance, climb up poles and down manholes to fix phone lines and maintain highly sophisticated equipment. Rather than carry a bagful of printed manuals, workers strap...
...consumer product, not just a work tool. Their allure will lie not in their utility but in their look and feel. Nobody needs a personal computer to be tangerine-colored and lodged in a translucent plastic shell, but try telling that to the millions who have bought Apple's iMac. The academicians are also under-estimating the attraction of ultra-portability. In the public consciousness, wearables are the logical future - the destiny, if you like - of computing. Think of all those neat-o gadgets that populate sci-fi flicks and cartoons. The ones that grab the imagination are usually small...
BARBIE GROWS UP Often a search for the coolest design ends with the simplest. Witness the iBook, Apple's consumer-priced laptop, which underwent a profound and much lauded transformation last week. Intended as a kind of portable iMac, the two-year-old iBook started life as a bulky, gaudy rubberized clamshell that barely fit into backpacks, with a carry-case plastic handle and choice of colors that critics--yours truly included--derided as "Barbie-like...
...They drop miniscule hints, like "think titanium powerbook. It's as big as that." Meanwhile, rumors start spreading virally on the Mac loyalist websites. It's going to be a widescreen iMac, says one. No, they're going to announce a nationwide chain of Apple boutiques, argues another. Now you're in a state of hyped-up curiousity. And there's nothing better suited to Jobs' dance of the seven veils than a room of hyped-up, curious people...