Word: imac
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Sure, everyone's excited about the iMac, but Apple's comeback really rests on something called OS X, the next version of Apple's beloved operating system, which defines the look and feel of the Macintosh. When it ships this fall, OS X will revolutionize the way you use your Mac. For some, it won't be a moment too soon. MORE...
Here's some new colors for you: Strawberry, Lime, Blueberry, Tangerine and Grape (which the fruit-impaired might also recognize as red, green, blue, orange, and purple). Those are the shades the iMac will now come in--part of Apple's push to make the marketing of the personal computer less a matter of megahertz and more of design. To sweeten the pie, the company is cutting the price by a hundred bucks, and, in a bow to today's instant nostalgia, selling the remaining first-edition iMacs (you remember, with that Bondi blue case that's SO five minutes...
...IMAC Thank you, God or Steve Jobs or whoever is responsible, for the arrival of the Imac, a computer with color, a computer with fun translucent bits, a computer that looks like what a desktop computer for the home really is: a toy. And since the most fun thing about the computer is the Internet and the least fun thing is attaching all the ugly cables, thank you for making it so easy to plug in. The two-tone keyboard! The adorable round mouse! The parabolic shape! Even the circuit boards, visible through the plastic sides, are alluring...
Sure, the Microsoft trial is the biggest technology story of the year, give or take an iMac, but with the court on Christmas recess until January 4, it seems like high time to ask, what have we really accomplished? A key aspect of the case turns on whether or not it?s possible to separate Internet Explorer from Windows 95. Is it? Experts disagree. Did Microsoft attack Sun Microsystems by developing its own version of Sun?s Java language, or were they just improving it? Ditto. None of the key accusations in the case have gone undisputed. The tone...
...signed a peace pact with his nemesis in Redmond, killed off the Apple clones, launched an eye-catching ad campaign ("Think Different"), streamlined his product line, slashed inventory and turned a surprisingly large profit. Suddenly, Apple is cool again, thanks to a sexy, blue, Internet-friendly machine--the iMac--that is almost as hot as the original Macintosh. He may not run the computer world, but he sure can make a dent...