Word: imac
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With all of the excitement surrounding Apple's video-capable iPod, and the iTunes Music Store's $2 TV-show downloads, it was easy to miss the third, albeit smaller, piece of the pie: the iMac G5 with remote control...
...computer is the respectable work of engineering you might expect: a tad trimmer than the last iMac, this one has a faster G5 processor, faster RAM, a souped-up graphics card and up to 500GB of internal hard disk storage. It has all of that plus a built-in iSight camera. That means easy access to iChat AV, or fun snapshots from the new, slightly gimmicky Photo Booth software. You pick an effect, like Fish Eye or the Warholian Pop Art, then pose for your portrait. You can e-mail the resulting image, or bring it into iPhoto or even...
...America almost once a year: it's an amazing company that makes great products. Apple has been declared dead more times than I can count, but it is better than most other U.S. companies. If only the rest of them could do as well as Apple. I use my iMac to make movies, access my AppleWorks cookbook, keep track of dates and addresses and listen to music as I recharge my iPod. What's next...
Here's the end of his parable, the story of what happened after Jobs got the iMac launched. "The people around here--some of them left," he remembers. "Actually, some of them I got rid of. But most of them said, 'Oh, my God, now I get it.' We've been doing this now for seven years, and everybody here gets it. And if they don't, they're gone...
When Jobs took up his present position at Apple in 1997, that's the situation he found. He and Jonathan Ive, head of design, came up with the original iMac, a candy-colored computer merged with a cathode-ray tube that, at the time, looked like nothing anybody had seen outside of a Jetsons cartoon. "Sure enough," Jobs recalls, "when we took it to the engineers, they said, 'Oh.' And they came up with 38 reasons. And I said, 'No, no, we're doing this.' And they said, 'Well, why?' And I said, 'Because...