Word: imaginging
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For now, most of the research is purely academic, although even brain experts anticipate that it's just a matter of time before their findings become a routine part of any smart corporation's marketing plans. Some lessons, particularly about how the brain interprets brand names, are already enticing advertisers...
All of this, of course, is whirring along at the brain's split-second pace, and as imaging technology improves, Knutson is hopeful that he and others will be able to see in even more detail the circuits in the brain activated during a decision. Already, according to Montague, these...
Just in time. As brain science becomes increasingly sophisticated, the moral and legal quandaries it poses threaten to proliferate into every part of our lives. And as the racism experiment makes clear, brain imaging has already started to do so. Even in their current state, brain scans may be able...
The technology also has national-security implications. At a Neuroethics Society-- sponsored symposium at Tufts University last September, ethicists and policymakers debated the potential benefits and threats to individual liberty of brain imaging and stimulation during intelligence gathering, which may be just around the corner. Cephos Corp., a brain-imaging...
So how do babies bridge the gap between knowing squat and drawing triangles--a task Daniel's sister Lois, 2 1/2, is happily tackling as she waits for her brother? "Babies have to learn everything, but as Piaget was saying, they start with a few primitive reflexes that get things...