Word: imaginging
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To see if that's true, scientists turn to such advanced diagnostic tools as functional magnetic resonance imaging (fMRI) machines to peer into the brains of gamblers while they play. In a 2001 study conducted at Harvard Medical School and elsewhere, researchers monitored subjects as they engaged in a wheel...
Hewlett-Packard is in transition mode--and not just because former CEO Carly Fiorina was pushed out in February, making way for Mark Hurd, hired April 1. The company is also changing from the bottom up, shifting away from old technologies like monochrome printing toward newer, more lucrative markets like...
But HP faces a new challenge. Dell has become a strong competitor in printing, undercutting HP's pricing. Given that imaging and printing account for 70% of HP's profit, the challenge is significant. "Dell is giving away their printers rather than charging for them," says Vyomesh Joshi, head of...
Thirty-five kilometers to the south, the rest of Three Squadron were lying about on their vehicles, dozing in the sun after an exhausting night patrol, when a message came over the radio - Kilo 3 was in trouble. Forming a convoy, the squadron charged to the rescue, telling the patrol...
When University of Oxford researchers presented volunteers with a vial of cheddar-cheese odor labeled either CHEDDAR CHEESE or BODY ODOR, guess which one they preferred? Sure enough, subjects found the odor significantly more pleasant when they thought they were smelling cheese. Researchers used imaging technology to try to pinpoint...