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...most sought-after models of the 1970s and '80s, Iman challenged the notions of beauty in the pages of fashion magazines. The Somalian native, now 48, has done the same in the world of cosmetics. When she stepped off the runway for good in 1989 Iman realized that other women of color were having the same problems with makeup that she had confronted before photo shoots. "As a model, I had to play chemist and mix and match foundations to find a skin tone suitable for me," she says...

Author: /time Magazine | Title: Iman | 2/16/2004 | See Source »

Women of color have skin tones in a myriad of shades, Iman explains. Although most major cosmetics companies make products for these women, the offerings have been slim. So in 1994 Iman launched the IMAN Cosmetics and Skincare collection exclusively for women of African-American, Hispanic, Asian, Middle Eastern or Native American descent. "A well-known brand may have six foundations total, whereas I have over 30 foundations just for women of color," she says. This year IMAN Cosmetics will expand nationwide to stores like Target and Walgreens...

Author: /time Magazine | Title: Iman | 2/16/2004 | See Source »

...Every model and her mother has a line of makeup," says fashion designer Isaac Mizrahi. "But Iman's is really right. No one has done a line of cosmetics for women of color in this luxurious, designer sort...

Author: /time Magazine | Title: Iman | 2/16/2004 | See Source »

Advertising is where models get the serious money, or as Iman calls it, "the spoils of war," but models who aren't white have a hard time getting companies to put them under contract. "Calvin Klein helped launch my career by putting me in ads," says Soto, "but he never put me under contract." She had similar experiences with cosmetics companies: they were happy to hire her on a job-to-job basis but, in contrast to the rewards given her white colleagues, never signed her to a contract. Companies are more likely to link their products to known personalities...

Author: /time Magazine | Title: The Role Of Race | 8/28/2003 | See Source »

...surprised to learn that models are judged by a criterion as superficial as the color of their skin, and it's debatable whether fashion is significantly more racist than other industries; the images it projects, however, are inarguably more pervasive. "When you think back on an era," says Iman, "it's the pictures, not the words, that you remember, which is one reason fashion and beauty should be put under a microscope...

Author: /time Magazine | Title: The Role Of Race | 8/28/2003 | See Source »

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