Word: imax
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Dates: during 2000-2009
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...expected to increase another 20% to 50% this year. The evolving landscape is perhaps nowhere better observed than at the gleaming new glass-wrapped Mall of Sofia, where locals sip $2.60 caramel macchiatos, browse stores such as Lacoste and Hugo Boss and take in movies at Bulgaria's first IMAX theater...
...opened, as did a $200 million expansion of the Borgata casino hotel that includes restaurants by star chefs Wolfgang Puck, Bobby Flay and Michael Mina. "People want to do more than gamble," says Pam Popielarski, president of the Tropicana casino hotel, which opened its complex of stores, restaurants and IMAX movie theater, dubbed the Quarter, in late 2004. "They want entertainment...
...Hollywood had an answer to TV; it was cinemascope. Of course, it couldn't stop the juggernaut of television, but Hollywood has always had an answer for the small-screen experience and now more and more filmmakers are converting their films to the 3D Imax experience, and the Imax theaters are bearing...
...your life with it, you can text messages. Cell phones tend to bring us more inside of our lives whereas movies offer a chance to escape, so there are two competing forces. One force is very old - from nickelodeons to silent movies to talkies to cinemascope to cinerama to IMAX. The other venue is the gadgets that sort of anchor us in one place and eat up the hours in our day, that makes us wait...
That's one future of movies--IMAX-size extravaganzas you can see only in a movie house. It's a throwback to the Cinerama and CinemaScope the studios used against the first home-viewing medium...