Word: imax
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Dates: during 2010-2019
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...effects on a picture shot in the standard two dimensions, is perhaps 10% to 20% of the budget. A ticket for How to Train Your Dragon costs $12.50 in 2-D at a Manhattan movie house. For 3-D, it's $17.50 - a 40% surcharge. For the 3-D IMAX version, $19.50, or 56% higher. The better news for studios: many of the Friday and Saturday screenings are already sold out. (See the top 10 movies...
...best news, for studios and exhibitors: the prices keep rising. This weekend, according to a study by BTIG analyst Richard Greenfield that was reported in the L.A. Times, U.S. ticket prices for 3-D films will be hiked an average 8%, IMAX prices will balloon 10% for adults and 12% for children, and 2-D tickets will cost 4% more for adults and 3% more for kids. A 3-D IMAX movie night for a family of four, with tickets ordered over an Internet site like Fandango that charges a booking fee, can run from $60 to $75 before...
...which took in $77 million its first weekend last December. Alice made its big bucks the same way: it took the pill that makes you larger and went wide in 3-D. Of its 3,728 North American venues, 2,063 were on 3D screens, plus another 180 in Imax 3-D. So Alice topped Avatar as the all-time biggest opener in the stereoptic format. "It also shattered Avatar's recently set IMAX record," the industry web site The Wrap reported, "selling out each of the 188 digital 3-D outlets on the way to a weekend total...
...notes of restraint: First, the movie's income is swelled by the higher prices charged for the 3-D version and the Imax experience. (These formats account for 80% of the film's domestic gross; worldwide, Avatar has earned about $125 million in just 262 Imax theaters.) Second, the rate of inflation complicates any comparison of movie hits from one decade to another. In real dollars, none of the superhits of the past decade - not The Dark Knight nor any movie with pirates, hobbits, wizards or spider-men - make the list of the 25 top-grossing domestic films. Titanic...
Avatar has now beaten, crushed, spindled and mutilated the competition for four weekends in a row, the first movie to do so since The Dark Knight in the summer of 2008. This week it will also become the first Hollywood feature film to top $100 million worldwide in specialized IMAX theaters - which charge more per ticket, as do the 3-D showings in regular theaters, and help boost Avatar's overall numbers. Out for just 24 days, the movie has earned an astounding $429 million on domestic screens, which means it dethroned Transformers: Revenge of the Fallen...