Word: imax
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Grab your glasses, plop down on your couch, and watch the soccer ball fly out of your screen: ESPN is going 3-D. On Tuesday the popular sports network announced that it is launching the first-ever 3-D television channel. (Discovery Communications, Sony and IMAX also outlined plans to launch a 24/7 3-D television network in 2011.) For the channel's first year, ESPN, which is owned by Disney, has pledged to show at least 85 sporting events in 3-D, starting with the South Africa-Mexico World Cup match on June 11. The network also plans...
...Baldwin and Steve Martin in It's Complicated; and just about everyone sampling James Cameron's enviro-alien epic, Avatar. The record $85 million amassed on Friday accounts for a lot of tickets, even given the $18.50 price that Avatar is getting in some theaters for its 3-D IMAX version. With the annual domestic box office topping $10 billion for the first time, and a solid week of vacation time for kids and adults coming up, business couldn't be more robust for Hollywood. To the rest of the U.S. economy, the moguls say: What recession...
...producers of Avatar will have to earn their return the new-fashioned way: by showing it in a fancy format and charging more for it. Moviegoers certainly paid Lexus prices to see the Cameron vehicle this weekend. A ticket for one adult at an IMAX 3-D performance of Avatar at Manhattan's Lincoln Square 13 costs $18.50 (plus $2 if you order through Fandango). Yet, even with higher admission fees, Avatar took in only half of what New Moon, the second episode in The Twilight Saga, did a month ago in its first weekend. Indeed, New Moon earned...
...record 4 million streams in its first day. But the reaction wasn't all glowing. Some commenters likened the Na'vi to George Lucas' reviled CG character Jar Jar Binks, others to the '80s TV cartoon Thundercats. Those who saw the footage in theaters (it screened in select IMAX locations) were considerably more impressed, but the initial hype and interest that had surrounded the project were giving way to a backlash. This was a place Cameron had been before, on Titanic - only instead of bloggers and online commenters, back then it was the mainstream media who snickered at his ambition...
Take advantage of the last week of free IMAX Fridays at the Museum of Science. Watch Deep Sea, Antarctica, and more, on a five-story-tall domed screen, all without spending a dime...