Word: imax
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Luckily, you're just a voyeur at Segarra's experience, sitting safely in a stadium-style seat at the Sony IMAX Theatre on Manhattan's Upper West Side. Your nose seemingly pressed against an eight-story-high screen, you're living that perilous moment through the IMAX film Everest. Shakun Lakhani, a New Jersey homemaker, was so awed by the film that she went back a second time. "It is beyond your imagination," she said. "You are experiencing Mount Everest as if you're climbing it yourself." That's because David Breashears and Steve Judson went to the Himalayas...
Riding the critical success of Everest, IMAX Corp., of Mississauga, Ontario, plans to expand by taking this sensory overload to a megaplex near you. "The company is going through a huge shift from institutional sites into more commercial sites like multiplexes," says Kevin Skislock, a senior analyst at investment bank L.H. Friend, Weinress, Frankson & Presson...
...theater-system screen is a major attraction at museums, science centers and vacation destinations like Las Vegas. Now the company is bringing scaled-down versions to smaller cities, betting that even a 55-ft. version will shake 'em up in such places as Tulsa, Okla., and Fresno, Calif. "The IMAX format is the best theater presentation in the world, bar none," raves Bruce Olson, president of Marcus Theatres, which has signed on to build two 3-D theaters, in Columbus, Ohio, and Addison, Illinois. Since 1997, IMAX has signed deals for 73 new theater systems from Canada to New Zealand...
Going smaller is the strategy devised by IMAX's co-CEOs, Bradley Wechsler, 46, and Richard Gelfond, 42, two former investment bankers who were part of a group that acquired IMAX for $90 million in 1994. They saw in the Canadian firm a sleepy moneymaker. IMAX, founded in 1967, was "run like a candy store by its five original founders," says Wechsler. "There was really no business discipline." Since then, revenues have doubled, to $158.5 million in 1997, while profits have increased, to $20.7 million from a loss of $11.6 million in 1994. In the first quarter, revenues were...
...IMAX team had been on the mountain for several weeks, acclimatizing and waiting for spring storms to let up, when eight climbers from two commercially-run ventures died on top of Everest (the episode chronicled in Jon Krakauer's recent best-selling "Into Thin Air"). The leader of one of the ill-fated groups was Rob Hall, an Everest veteran and a close personal friend of Viesters. As his body froze, Hall managed to contact the IMAX team via radio. In a moment saved from kitschyness by being non-fiction, the IMAX team managed to patch him through...