Word: imge
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...Under IMG's careful programming, Borg will earn about $2 million this year just playing tennis. He will appear in some 30 exhibition matches that, at $30,000 to $60,000 a day depending on how far he has to travel, will bring him $1 million or so. Then there are the tournaments. Last year Borg entered fifeteen, defaulted two times, won ten and took home $1,008,742 in winnings. This year his schedule calls for twelve tournaments, and barring injury, there is no reason to think he cannot do as well...
...that wanted to salute "three Swedish champions." This fall a Borg-authored tennis column will begin appearing in British newspapers. Next month, for $125,000 plus royalties, a French picture agency will be permitted to photograph Borg's wedding. Says Bob Kain, Borg's account supervisor at IMG: "We told Bjorn that we could have tons of photographers around, with everybody trying to get involved, or we can limit it to one and make him some more money." Borg, who has had his fill of paparazzi, opted for both exclusivity and peace...
...five-year contracts with Fila and Donnay, "they are the biggest deals in the history of tennis." The current going rate for a one-year print campaign using Borg's name and picture, including one day of his time to shoot the ad, is $50,000. But IMG generally insists on a minimum two-year deal with a 15% fee increase the second year. Budget-minded advertisers willing to settle for less than No. 1 one can hire Vitas Gerulaitis for a modest $30,000 annualy, Skier Jean-Claude Killy for $25,000, Golfer Ben Crenshaw...
...making his home in tax-free Monaco, Borg avoids the 85% bite he would feel in Sweden. A Swedish newspaper last year calculated his net worth at $7.25 million. That is surely low; Borg's investments, which IMG also manages, have appreciated at well beyond the inflation rate...