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...year ban on new-drug marketing could hurt the bottom line of drug companies. But it wouldn't be devastating. "I don't think it will have a particularly big impact," says Eric Schmidt, equity analyst at Cowen and Co., an investment bank. "The companies have already started scaling back their marketing budgets, and they've tended to direct advertising into more established brands." According to Jon Swallen, a research analyst at TNS Media Intelligence, pharmaceutical companies spent about $4.7 billion in magazine and television advertising in 2008, a 10.7% drop from 2007. And only about...

Author: /time Magazine | Title: Are Direct-to-Consumer Drug Ads Doomed? | 2/4/2009 | See Source »

Graham said that he does not believe the cuts will have any significant impact on the curriculum...

Author: By Melody Y. Hu, CRIMSON STAFF WRITER | Title: Divinity School To Skim Faculty | 2/4/2009 | See Source »

...avoids going toe-to-toe with a conventional force armed with vastly superior weapons, armor and air support. If he has a choice, the guerrilla seeks to survive to fight another day and allow his adversary's momentum to work against him in terms of the war's political impact...

Author: /time Magazine | Title: Israel and Hamas Prepare for the Next Gaza War | 2/4/2009 | See Source »

...collective $26.8 million. Even given the fact that in the following four months, Harvard’s endowment plunged a record 22 percent—losing roughly $8 billion—such calls for drastically lower pay are unreasonable, as they fail to take into account the true impact these officials have on Harvard’s endowment...

Author: By The Crimson Staff | Title: Show Them the Money | 2/3/2009 | See Source »

...magazine, Koakuma Ageha, with a circulation of 350,000. If Coppola's movie created the wave, Osaka-based Jesus Diamante was ready to ride it. Established in 2001, the label had offered luxurious clothing styled for a hypothetical heiress with a likeness to French actress Brigitte Bardot. But the impact of Marie Antoinette prompted it to introduce such lines as Marie Wanpi, with a ball gown sporting a large ribbon on the chest and a Cinderella coat with a fur collar and sleeve edges...

Author: /time Magazine | Title: Princesses Preen in a Pauper Economy | 2/3/2009 | See Source »

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