Word: impacted
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Dates: during 1970-1979
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Thomas Patterson, a political scientist at Syracuse University, who studied the impact of TV ads in the 1972 presidential campaign, found that they tend to stick in the mind longer than commercial plugs. "Most Americans feel that choosing a President deserves more consideration than selecting a brand of antacid." When asked to describe a political ad during the 1972 campaign, 56% of the viewers were able to give a full description of it-twice the number who are usually able to recall a commercial plug...
...Theodor Adorno took what is probably the darkest view. Capitalism, he maintained, causes such alienation that "narcissistic merger" of the disaffected with charismatic fascist leaders is becoming more likely. Other critics argue that Americans are turning inward because of a sense that individuals cannot have important social or political impact. Says former Yippee Leader Jerry Rubin, now an experimenter in various self-improvement therapies: "Changes cannot be made on the political level alone. We must examine our own process...
...surprise part of the final bill was a sweeping revision of estate and gift taxes-the first major change in these taxes in 30 years. The provisions are formidably complex, but the impact would be to lower taxes on estates and increase them on gifts...
Small Help. Primarily through the Federal Disaster Assistance Administration, South Dakota farmers and ranchers stand to receive about $3 million in hay and transportation subsidies. But federal funds can do little to offset the deeper impact of the drought. According to the University of South Dakota's Business Research Bureau, the cash-crop losses could wipe out 47,500 jobs during the next year, as farms and related businesses lose sales or cut back services. If that happens, the state's unemployment rate could jump from 4.7% now to nearly 20%. Local schools may suffer, since they rely...
Whatever the impact in votes, the debate format provides an instantaneous comparison of how two candidates react under the intense pressure of circumstances they cannot control or precisely anticipate. The face-to-face meeting also ensures that millions of voters-who normally would listen at length only to the candidate most likely to please them-find themselves irresistibly tuned into the other candidate as well...