Word: impacted
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...Amyris. The company is working on ways to bioengineer better, cleaner and more efficient biofuels. It's extremely cool stuff, and potentially very profitable, but for Newman this goes beyond the money. "If we're successful, we'll be wealthy, which means we'll be in a position to impact politics," he says. "Part of my agenda has been to create a power base to change the world." As Krupp argues, if we put into place the policies that support the Jack Newmans of the country, they'll take it from there - and Earth may be one place where...
...Good Heart or a Good Angle? Bob Geldof's piece about President George W. Bush's impact on Africa revealed that my heroes can be fallible [March 3]. I would have expected a more nuanced perspective from Geldof, a man who has worked so hard on the African continent. Sure, the Bush Administration has poured millions of dollars into Africa, and that's certainly laudable. However, it sounds naive of Geldof to attribute this to Bush's desire to live up to the American ideal of "the Good, the Fair and the Just." Though Geldof pointed out that China...
...that in 2006 when he steered Publicis CEO Maurice Lévy to spend $1.3 billion to buy online advertising and marketing specialist Digitas before that market got scalding hot. "We made a full screening of what was happening in the interactive-marketing media field, how it was going to impact [Publicis'] business and why they needed to make an early major move into that field," says Messier. Since then, he points out, every large player has followed the trend: Google with DoubleClick, Yahoo! with Right Media, WPP with 24/7 Real Media, and Microsoft with aQuantive. "We were first in online...
...fuss over the impact of water containers on the environment but overlook their potential impact on our health LISA TAKEUCHI CULLEN, HEALTH, PAGE...
While we fuss over the impact of water containers on the environment, however, most of us have overlooked their potential impact on our health. Many water bottles on the market, like many soda containers, are made of a hard plastic called polyethylene terephthalate, or PET. While the material is perfectly safe for single use, it's not designed for repeated reuse, says Kellogg Schwab, an environmental microbiologist at Johns Hopkins Bloomberg School of Public Health: "Your mouth leaves a film that harbors bacteria, and the bottle's narrow mouth makes it hard to clean...