Word: impacting
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Dates: during 1950-1959
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...national "game of the week," which the NBC network has bought for this year. More important, however, were the commercial disadvantages of any "package" covering only five Saturday afternoons during the fall, and non-consecutive afternoons at that. Advertising men place a high value on what they call "unbroken impact"; if they are going to pay thousands of dollars to foist their razor blades on eastern football fans, they want those razor blades in plain view every Saturday of the fall...
...covering residents in potential flood areas, since these companies do not have the resources to cover short-term losses in return for possible longterm financial gains. Private agencies likewise are unable to provide adequate relief. Red Cross, Community Chest, and similar groups assist victims to meet the immediate impact of floods, but they can do little toward alleviating widespread economic loss...
...destroyed Frankfurt altarpiece (see cut). Dürer revealed the caliber of his genius: with a few deft brush strokes on green paper, he was able to depict the figure of an aged apostle fully molded, superbly draped and dramatically lighted, with a power and emotional impact that few oil painters could surpass...
...both sides of the Iron Curtain thumbed them to tatters. In Belgrade, Yugoslavs used them to learn English; in Athens, a shoemaker designed new shoes from the illustrations; in Djakarta, Indonesia, a Chinese tailor copied an entire Sears wedding ensemble, down to the flower girls' dresses. The impact even reached Moscow, where Russian diplomats consulted the catalogues on what to wear in the U.S. They are now so highly valued that old copies are patched up and rebound in new covers and any tattered copy brings a good price. At the Djakarta Airport, one old Sears catalogue recently sold...
...department store executive. In order to arouse no suspicions among the neighbors and the police, the criminals force the executive and his family to live as though nothing had happened. The Kafka-like mixture of horror and routine that results gives the picture most of its emotional impact...