Word: impacting
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...Gable unbuttons his shirt to reveal--to the shock of 1934 audiences--a bare chest. No undershirt. Legend has it that undershirt sales dropped 75% that year. While never verified, the tale lives on because Hollywood loves it. If Gable's chest can have that kind of mass cultural impact, the thinking goes, then movies, far from being just passive entertainments, can influence audiences to change their behavior in more significant ways. If a movie can doom undershirts, can't it also end war, poverty, global warming, torture, obesity, junk mail...
...still conflict diamonds in the mix, and diamond sellers have not reported a surge of young engaged couples asking for a diamond's certificate of origin. Meanwhile, DiCaprio's greenie documentary The 11th Hour made just $700,000. "There's a 99% chance your film won't have an impact," says writer-director Paul Haggis, whose movies have tackled racism (Crash), euthanasia (Million Dollar Baby) and the mental health of Iraq-war veterans (In the Valley of Elah). "It would be hubris to think otherwise...
Similarly, Sicko, Michael Moore's doc about the American health-care system, had a deep rather than broad impact. The film, which made slightly more money than Truth, "has done more for public awareness [of universal health care] than any other single event in the movement," says Joel Segal, a staffer assisting Congressman John Conyers on a universal-health-care bill. "I don't think it's a coincidence that all the Democratic candidates--presidential and congressional--are pushing universal health care as a front-burner issue." A Kaiser Family Foundation poll found that as a result of Sicko...
...perfume industry's capital is Paris, but you can find its heart online at sniffapalooza.com Since 2004, founder Karen Dubin and manager Karen Adams have led some 500,000 fragrance lovers in exploring the compositional notes and emotional impact of perfume. Dubin, who owns too many scents to count, highlights the six she can't live without...
...Partly because she's a very vigorous campaigner, and they had the resources to be able to get out there and hold that lead. And part of it was, there's a natural cycle on the coverage of these campaigns. I actually think that what probably had the most impact this past week was the press buying into this notion that they have been too tough on her or too soft on me. I actually think that had the biggest impact. She complained to the referees and the referees gave her some calls...