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Several principles can be employed to squelch false rumors - true rumors should be confirmed, by the way - or limit their impact. First, respond quickly to the rumor; it becomes more difficult to counter after repeated circulation and wide dissemination. Second, it is generally best to respond to the rumor rather than use a "no comment" policy; "no comment" tends to increase uncertainty, further fueling the rumor. Third, diminish uncertainty by using a clear, point-by-point refutation with solid evidence. Fourth, the refutation should also come from a trusted, neutral, third-party source. Fifth, it is best to give context...

Author: /time Magazine | Title: Q&A: How to Combat Gossip | 9/15/2008 | See Source »

...causes of allergies and respiratory disorders are complex, and scientists cannot predict exactly how much impact climate change will have on their global rates. But the recent data - records on pollen counts rarely go back more than 20 years - certainly would indicate that warming will only make things worse. So, what can be done to help millions of sneezing, watery-eyed patients? As allergy sufferers already know, not a whole lot. But any action taken to control rising CO2 levels might at least help stem the increase in global allergy rates. So far, the global asthma epidemic shows no signs...

Author: /time Magazine | Title: Allergies Getting Worse? Blame Global Warming | 9/15/2008 | See Source »

...years, a small but growing band of scientists has been raising concerns about the impact on human health of bisphenol A (BPA), a chemical used in plastic that mimics the effect of the hormone estrogen. BPA can be found in a wide variety of products, including some plastic bottles and the lining of aluminum cans, and it can migrate fairly easily into the human bloodstream. That means few of us escape exposure, if in small doses - in one survey, 93% of Americans tested positive for the chemicals. Concerned researchers point to animal studies that indicate that even low-dose exposure...

Author: /time Magazine | Title: Concerns About Chemical in Plastics | 9/15/2008 | See Source »

...backlash has not yet had an impact on voters' perceptions of McCain's credibility, though with the press emboldened, that could change. But to date, the numbers don't show it. In late July, the Real Clear Politics average of McCain's favorability rating stood at 53%, with 34% of voters saying they held an unfavorable view of McCain. Since then, his favorability rating has gone up three points while his unfavorability number has gone up just more than a point...

Author: /time Magazine | Title: McCain's Outraged and Outrageous Campaign | 9/15/2008 | See Source »

Fuzziness is a prerogative of a party in opposition - why commit yourself before it's necessary? - but it's also a function of Conservatism. Cameron may harp on about change, but the changes he envisages are incremental. Discussing Thatcher's impact with TIME, he talks of "an enormously important revolution," then immediately corrects himself. "I'm a Conservative. I don't believe in revolutions ... An enormously important development...

Author: /time Magazine | Title: David Cameron: UK's Next Leader? | 9/11/2008 | See Source »

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