Word: impaction
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Before we reinstitute the chastity belt, though, we might need to take a breath. There are lots of reasons to worry about adolescent girls having sex too early, ranging from serious health risks to the likelihood that they are seeking it for the wrong reasons to the impact it may have on their ability to maintain healthy future relationships. But is it the sex we're worried about or the sexiness? Is it what they do or how they look? And whose problem is this anyway...
...Contrary to the claims of the so-called “fat acceptance” movement, obesity has a real impact on the American economy and creates a large public burden for the entire country. Obesity cuts into the American labor force’s productivity—Californians with a BMI greater than 40 took twelve times as many days off as their thinner counterparts in 2005. It also creates a large economic burden on all of American society—a recent study demonstrated that almost 10 percent of all medical expenditures can be directly attributed to obesity...
...Given the major impact that the obesity epidemic has had on American society as a whole, it’s not surprising that some efforts have been made to combat the plague of excess pounds. Public education campaigns, including a very noticeable series of Internet ads depicting the average American’s stomach as an inflatable beach ball, have been a cornerstone of efforts by various government agencies and the Ad Council to increase awareness of the problem...
...research, which was funded by the Medical School and Harvard Pilgrim Health Care, among other sources, showed that for two of the drugs, direct advertising had no impact on prescription patterns for either group. Sales for Zelnorm did experience a short-lived spike at the start of the marketing campaign, but fell back to a similar prescription rate after a few years...
...Perhaps this little time-out is just what everybody needs, to reassess the campaign's trajectory - maybe even restore some class to the operation. But even if peace breaks out between the principals, its impact will be muted unless the campaigns muzzle their packs of opposition bloodhounds, counter-punchers and surrogates who produce round-the-clock e-mails to supporters and reporters about their rivals' many shortcomings...