Word: impala
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...find out, the Insurance Institute for Highway Safety, a research group financed by auto insurers, ran a series of head-on test crashes at 40 to 50 m.p.h. Each collision pitted a small car against a larger model produced by the same U.S. manufacturer: a Chevrolet Vega against an Impala, a Ford Pinto against a Galaxie, a Dodge Colt against a Plymouth Fury, an American Motors Gremlin against an Ambassador...
...with the military. Grumman, long noted as a well-run company, apparently could not foresee some of its problems. To illustrate the cost imponderables, President Evans recently phoned a friend who is a General Motors officer and asked how much a car comparable to his new $4,200 Chevrolet Impala will cost in 1978, the year that Grumman's F-14 contract is supposed to end. The answer: between...
Swing to Simplicity. By making such simple, basic machines, the automakers have decided to try to beat Volkswagen, Toyota and Fiat at their own game. The Vega has only 1,231 parts, the Pinto 1,600. By comparison, a standard two-door Impala has 3,500 parts and a Lincoln Continental 9,000. Partly because big U.S. cars are so full of complicated tubes, wiring and equipment, which mechanics call "plumbing and spaghetti," even easy repair jobs can cost great amounts of money. Mechanics' hourly pay has increased from about $3.78 in 1966 to $5 today. This autumn Ford...
...property damage of even very minor accidents. I am sure that many of you are acutely and embarrassingly aware of this problem. Some of you probably know without reading the study of the Insurance Institute for Highway Safety that a collision at five miles per hour in a Chevy Impala can cost almost $200 to repair. This is because General Motors, and the other auto manufacturers, are more concerned with ornamentation than low repair costs...
...seconds your resistance will self-destruct." But by November, the ads showed a similar model colored a muted gold, and the value-stressing headline was: "We built more car into the car." Chevy is also emphasizing comfort and resale value in its "big rider" campaign for the Impala...