Word: impalas
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...have teen-agers drive its Chevrolets in this year's Mobil Economy Run. One of the most successful Chevrolet television commercials runs for one minute with no words and only soft music; it simply shows a boy and girl pleasantly flirting on the beach -with a shiny Impala hardtop and a Corvette Sting Ray in the background. Ford is receiving a lift among the young from a new hit twist tune that tells about a hot rodder who took his Ford-powered Cobra out to the track to race Chevrolet Sting Rays and Jaguar XK-Es. Sings the rodder...
...bewildering selection of car names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the insect image, despite Chevy disclaimers), Oldsmobile's F85 and Starfire (odes to the jet age). And there are more to come...
...less significant than the quantity of '63s being sold was the quality: more often than not, customers were insisting on the fanciest, most expensive models. The richly appointed Impala was taking 55% of Chevrolet's sales at the expense of the lower-priced Chevy II and Corvair. Ford's Galaxie 500 was giving the same rough ride to the Falcon. And even at Cadillac's rarefied level, the Fleetwood 60 was snaring sales from the slightly less expensive Series...
...GENERAL MOTORS. Chevrolet's Impala and Bel Air, the standard models of the line, are unchanged in basic dimensions, have new, squared-off silhouettes. Similarly, the Corvair-still the only U.S. car with a rear engine-has only a new insignia and a little more ornamentation; contrary to widespread gossip, there will be no Corvair convertible for the fall. Chevy's intermediate (110-in. wheelbase and 183-in. overall length), will have single headlights, sculptured side, horizontal bars on the grille and a squared-off back fender. A pizazz version will get the bucket-seat treatment...
...Missions. The kidnapers disposed of all clues by burning the kidnap car and dropping their typewriter into the Seine. Pierre and Raymond decided that life was, at last, loverly. Pierre got a Studebaker and a small Fiat; Raymond bought a Peugeot, a Chevrolet Impala and a Thunderbird. Their girl friends, Ingelise and Rolande, blossomed out in new clothes...