Word: impalas
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Super Chevrolet. A "Super Sport'' version of the six-passenger Impala model is being introduced by Chevrolet. It has such sports-car features as heavy-duty springs and shock absorbers, a tachometer, four-speed racing transmission, and a bar for the front-seat passenger to hang on to during high-speed turns. There is a choice of 305-, 340-or 350-h.p. engines, or about 70 to 115 h.p. greater than present Chevy engines. Price: about $700 more than regular Impala models...
...shift, will prefer the stick shift on the floor to get back the "feel of driving." Thus the Corvair, with the minimum extras needed, will run several hundred dollars under the Biscayne, and as much as $2,000 under the most expensive car in Chevy's line, the Impala. One thing that will help Chevy salesmen is the fact that the Corvair will have only a four-door, seating six passengers, at the start. Next January Cole plans to bring out a two-door hardtop with a stepped-up engine designed for the sports-car type. Eventually, he hopes...
...Cole drives himself as fast as he can. He steps out of bed at 6 a.m., putters around his garden (orchids, Ficus, dracaena and billbergia plants), has a breakfast of cereal and fruit, hops into a black Impala hardtop. He drives the 30 miles from his home in Bloomfield Hills to his Detroit office in 35 minutes, arriving at 8:10 sharp. In a typical day Cole averages a conference almost every half hour, drives more than 150 miles to various Chevy plants, is rarely home before 7 p.m. Like any good mechanic. Cole applies preventive maintenance. He neither drinks...
...President Eisenhower determined upon an all-out drive for a balanced budget. Only by maintaining a strong, healthy domestic economy, he said, could the U.S. maintain its world leadership. With spending bills blooming in every congressional committee room, the President's budget seemed as doomed as a wounded impala before a pack of hungry leopards. Ike's no-retreat stand has helped ward off the fiscal marauders ; the economic boom has made pump-priming seem fatuous. Yet, most of all, under Charlie Halleck's House leadership, spending bill after spending bill has been either trimmed to size...
...average age of previous Pontiac buyers was around 45, today's buyer is between 30 and 35. Another sales lure: Knudsen cut the price of expensive models, held the line on the lower-priced models, so that Pontiac's top-selling Catalina costs less than a Chevrolet Impala...