Word: imperia
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Dates: during 1960-1969
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Only by Fork. The 140-year-old family-owned Agnesi company is a heterogeneous blend of old and new. The new plant, so automated that only three men handle all milling operations, sits among old buildings in Imperia, 80 miles southwest of Genoa. Surrounded by hills and served by a wheezing one-track railroad and the winding two-lane Via Aurelia, a relic of the Roman Empire, Agnesi's Imperia businessmen air-freight their goods to Scandinavia more easily than they can ship it to Rome. From their isolated offices, they ring up the highest long-distance telephone bills...
...outran Italian supplies. But Agnesi spaghetti also sells for more, and proud Nonagenarian Paolo further insists that it be consumed correctly-with only a fork and with as little sauce as possible. Shocked when he heard that Germans were eating spaghetti as a side dish to sausage, Agnesi dispatched Imperia's best chef to the Munich trade fair to cook up 35,000 servings and teach the Hausfrauen their spaghetiquette. Germany is now the company's second biggest export market, after Switzerland...
Invited to join a Rome Observatory expedition to Imperia on the Riviera, Menzel, Director of the Observatory, leaves on Saturday for Paris en route to Italy...