Word: importance
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Dates: during 1970-1979
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...wheat deal, or the Pepsi-Cola franchise or, for that matter, even SALT I and the nuclear test-ban treaty. It took six years merely to agree on the embassy sites. Then there was another four-year deadlock over the Americans' demand that they be allowed to "import" workers from the U.S. or some Western European country to add the plumbing, wiring and interior finishing to the structure, which would be built by the Russians. Détente or no, Washington wanted no repetition of its experience with the present nine-story chancellery on Moscow's Tchaikovsky Street...
Since intensive trade talks with both the Europeans and the Russians lie ahead, Nixon has made a special effort to assemble a team that can coordinate economic policies. Too often various departments-State, Treasury, Commerce, Agriculture-have taken conflicting stands on such matters as import quotas and farm-price supports. In an effort to rally everyone behind a common policy, Nixon appointed George Shultz as "coordinator" of economic affairs, both foreign and domestic. Shultz, who will stay on as Treasury Secretary, has a knack for survival. As Secretary of Labor, he witnessed the most inflationary contract settlements in decades...
...countries and the U.S. for fees reportedly as high as $62,000. By week's end, the sole confirmed taker was Paris' France Dimanche, which says that it paid only the "usual price" and promises to airbrush Jackie into a bikini. On Times Square last week, scarce import copies of Playmen were selling for $5 and $6-twice the normal U.S. price...
...been racing through the West since it was introduced about two years ago. In California, Mazda is already the fourth-biggest-selling import, ahead of Fiat and Volvo. U.S. sales have grown from almost nothing in 1970 to an estimated 60,000 this year, and are expected by company officers to at least double next year. Mazda officials expect the operation to reach optimum size in 1975, with 655 dealers selling 300,000 cars annually. That could well put Mazda among the top five car sellers, about even with American Motors...
...Union and the U.S. have received another boost: a group of U.S. regional banks and Manhattan's French American Banking Corp. have formed a consortium that will make it easier for relatively small American corporations to sell their goods in Russia. The banks have agreed to lend Soviet import agencies $100 million, provided that the money is used to buy products from the banks' clients. The bankers hope that the availability of credit will entice their clients to search for sales opportunities in the U.S.S.R. The regional banks in the deal are Cleveland's Union Commerce, Indianapolis...